Tag Archive - Movement Building

Stuff You Can Use in Planning

Our job as leaders is to see what others don’t see- to look at the same reality that everyone experiences and be able to perceive what is really going on and what needs to happen next.

A big part of that is accomplished through concentrated days of Team Planning – where we chart our course for a new year.

In most of college ministry, that time is now.

So toward that end here is some, hopefully, very practical stuff you can use to set up your planning time:

 

A couple key thoughts on planning:

  • Click to read yesterday’s post on our favorite way to do planning
  • We are big fans of Buckets and Holes solutions:
    • Using what we’re good at to fix what we’re bad at
  • We’re not scrapping our methods and long term goals every year and starting from scratch.
    • Our planning is framed by a 12 year plan to accomplish the vision: “that everyone on campus would know someone who passionately follows Christ”
    • We’re committed to building a movement by reaching a progressively larger freshman class every year and reaching more pockets of campus (If you’re not real sure how to go about Movement Building on a college campus, read this article: Taking a Movement from 20 to 200 )
    • So what we ARE planning is: “what do we need to do THIS year to reach a larger freshman class and more pockets of campus?”

 

Good analogies for planning:

  • We spend the semester furiously climbing a ladder
  • Planning is a time to stop climbing and assess whether our ladder is leaning against the right wall, to re-evaluate where we’ve been and whether we are headed in the right direction

 

  • Imagine we’re on a long trek thru a dense forest
  • We spend the semester plowing thru underbrush and pushing aside branches that are hitting us in the face
  • This is an opportunity to climb to the top of the tallest tree and see where we are at – to check our surroundings, look back on progress so far, and to scout out what lies ahead
  • To figure out if we’ve even been heading in the right direction

 

Some good questions to help you assess your movement in different ways:

  • If you were to ask a _____, what would they say about Cru (your ministry)?
    • Greek student
    • Avg freshman in dorm
    • Intl Student
    • African American student
    • Athlete
    • Hispanic student
    • Student from another ministry
    • Administration
  • What kind of people want to come to our movement?
  • Who is most invested in our movement right now?
  • Who is NOT coming to our movement? Why?
  • What kind of people have come to Christ through our movement?
  • Who are we uniquely positioned to reach?
  • Who are the “connectors” in our movement? Who can they reach?
  • If we got kicked off campus and they brought in an entirely new team, what would the new team change or do different?
  • As you look at how staff and students spend their time every week, what needs to change for the sake of effectiveness?
  • Are we attracting natural leaders? If not, what could we do differently that might help us?

 

Lastly, a few great planning quotes:

“The organizations that matter are busy being run by people who figure out what to do next” – Seth Godin

 “Breakthrough results come about by a series of good decisions diligently executed and accumulated one on top of another.” – Jim Collins

 “You will see less happen in one year than you would ever think, but you will see more happen in five years than you would ever dream.” – Jim Sylvester

“Simple, clear purpose and principles give rise to complex and intelligent behavior. Complex rules and regulations give rise to simple and stupid behavior.” – Dee Hock

“You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction.” — Alvin Toffler

“The best way to get a good idea is to get lots of ideas.” — Linus Pauling

“Chance favors the prepared mind” – Louis Pasteur

 

photo courtesy of  sierragoddess

Planning for Year 2023 – Step by Step Plan

Part 3 of a series on Planning for Year 2023 – click to read parts 1 & 2

“Without specific team goals, team members become confused and revert only to what they like to do or want to do. Goals that motivate always contain a ‘stretch element’ to them. In other words, they go beyond what you did last year and cannot be accomplished by simply plugging in last year’s methods and strategies. Most staff would rather fail at attempting something great than to succeed at something mediocre that just feels like failure.”
Eric Swanson

As a new staff, I always found the setting of our team goals to be rather arbitrary:

Team Leader: “OK, we had 50 coming to Cru last year, what should our goal be this year team?”

Staff 1: “I think we’ll have 75 this year”

Staff 2: “Why?”

Staff 1: “I don’t know – because 75 is a little more than 50?”

Staff 2: “Where’s your faith? Let’s add a zero! We’re going to have 500 this year!”

Staff 1: “You’re an idiot”

Staff 2: “No, I have faith”

Team Leader: “Ok, 60 it is.”

Staff 3 (me) texts to staff 4: “SMH” (that is, if we’d had cell phones back then)

 

So how in the world do you set goals that are full of faith AND realistic?

We’ve found the steps Jim Sylvester lays out to be very helpful. We rely VERY heavily on this model for our yearly goals. And it’s uncanny how accurate it has been for us, year after year.

At the end of his (119 page!) article Principles God Honors, Jim lays out a Step By Step Growth of a Movement.

Jim’s proven timeline has helped us set incredibly faith-stretching goals that are based in reality.

 

I’ll list out the years (with his descriptions of each year) below. A couple questions to ask yourself/your team:

  • What year are we currently in?
  • What should be our goals for this year be?
  • What will it take to make those goals a reality?

 

I would love to know – how does your team determine numerical goals?

 

Jim Sylvester’s Step by Step Growth of a Movement

His caveat: “This is merely a model from our campus at Ohio State. This is to he adapted to each unique campus. On a campus where Greeks are the most dominant social group, one would target Freshman Greeks very heavily. On our campus we found the dorms and RAs as the dominant social group, so we started there.”

 

Year One

  • Staff Team – Make sure staff team is on board in areas of ministry philosophy and commitment level.
  • Commitment – make sure staff are using their time wisely (i.e. 35 “hot hours”)
  • Reality is my friend. Time is my friend.
  • Working with students is messy. Since we are committed to working with students, we are willing to live with messy.

 

Year Two

  • Create a socially sharp atmosphere. Seek to bring leaders and other socially sharp individuals into the movement. Socially sharp individuals visible at meetings; make the atmosphere attractive and comfortable with quality activities. There has to be an atmosphere where men feel comfortable – AIA emphasis etc.

 

Year Three – Foundational Freshmen Class

  • These will be the leaders of the movement in 2-3 years. The entire movement is focused on the Freshman class.
  • Freshmen class of 80
  • This takes 120 Freshmen entering Freshmen studies in September
  • The gospel shared individually with about 1,500 Freshmen.
  • In the first 4 weeks, staff share Christ with 50 new students.
  • A student planned and student run movement

 

Year Four – Movement Maker Class

  • 80 freshmen who will return 40 strong as sophomores
  • 120 or more students attending weekly meeting.
  • Send 25 students on summer projects. (High percent from foundational class.)

 

Year Five – The Over-the-Hill class

  • 100 freshmen in discovery groups by the end of the year.
  • Cru meeting over 200.
  • Presence in all the dorms.
  • Movements starting in the Geek system, athletes, band, international students, and ethnic minorities.
  • 40 Students going on summer projects.
  • 40 + Students leading successful small groups.
  • Expansion campuses a major focus; they feel absolutely a part of the whole.
  • Hearts that pray – a prayer movement in place.
  • Ownership and love for the partnership country.
  • Students want and value training. 60-80 students come to training.
  • Student ownership runs deep.

 

Year Six

  • Win a Freshman class of 160
  • 300 people at Cru meeting.
  • 300 students involved in small group Bible studies.
  • Daily Prayer drawing 25 students; as large as 50 for Praise God Its Friday.
  • 50 students going on summer projects.
  • Students involved from every segment of campus.
  • Expansion campuses now flourishing, we’re now on 1 campus for every two of our staff.
  • A rich love for Jesus permeates movement.
  • Students are sacrificial for the cause.
  • Movement has a heart for laborers.
  • Praying for awakening and God’s hand in our movement.
  • Burdened for the lost and the needs of the world.
  • Model student leaders and spokesmen.
  • Students are captured by the campus vision & our potential for impacting the world.

 

Year Seven

  • 400 + at Cru.
  • 400 students in small groups.
  • Win a freshmen class that will return 100 involved sophomores (i.e. 200 freshmen in groups in April)
  • 60+ students going on summer projects stateside and worldwide.
  • Our expansion campuses have movements of over 50 and feel a part of the whole.
  • 10 seniors graduate and come on our staff or go on stint, 5 other students go into full-time ministry or seminary.
  • Continue previously mentioned health characteristics.
  • Major presence in the Greek system, with athletes, African Americans, Internationals.

 

Year Eight – The Saturation Freshmen Class

  • Win the Freshmen Class of 300 that will return 150 sophomores
  • Unless you are on a campus of greater than 40,000 students, this class will see the campus reach saturation before they graduate.

 

Year Nine

  • Win a freshman class of 400 (200 return as sophomores)
  • In every segment of the university
  • Totally visible throughout the university community.
  • Present in the areas of influence of this university.
  • 75 Seniors – 20% graduate into full-time Christian work, 100 jrs, 150 soph, 400 fish
  • Touching the world; laborers going to every culture.

 

Year Ten

  • A freshmen class that returns 250 sophomores
  • 80 seniors, 150 juniors, 200 sophomores, 500 freshmen
  • 200 students seeing multiplication
  • Impacting the entire State
  • Each of our classes is growing because evangelism is extensive throughout University
  • 100 students meeting daily for prayer

 

Year Eleven

  • 150 Seniors
  • 240 Juniors
  • 275 Sophomores
  • 600 freshmen (1265 in small groups)
  • Saturating Greek system, dorms, athletes, internationals, African Americans

 

Year Twelve – The Dream Come True

  • Cru: 1,000
  • 200 seniors, 250 juniors, 300 sophomores, 600 freshmen
  • 40 students going into full-time Christian work, 20 of those joining staff/going on stint
  • 80 graduating satellite campus students, 20 of whom go into full-time Christian work.

 

photo courtesy of Untitled blue 

Planning for Year 2023 – Goals Change Everything

Part 2 of a series on Planning for Year 2023 

Read part 1 to catch up on an intro to long term planning

Click to read part 3 – how to set faith-stretching yet realistic goals

Why does having a numerical goal (connected to a long term plan) change things?

1) It forces you to plan differently

2) It gives your staff and students hope/vision

 

1) It forces you to plan differently

What happens when you realize that you need to not just reach freshmen but need to reach 80 of them?

It forces your team to think in new ways – to try things you’ve never done before.

It takes “reaching freshmen” from an abstract idea/wish to a concrete reality that needs to be planned.

It makes you realize:

  • We’re going to need more than just our staff team of 3 in order to make this happen.
  • We’re going to need 20 freshmen Bible study leaders (paired up, leading 10 studies) in order to make that a reality
  • We’re going to have 120 in freshmen studies by the end of the fall in order to have 80 still in studies by the end of the spring
  • So we need to figure out a way to have conversations with 400 freshmen (if 1 in 5 will get involved in a Study)
  • So we’d better get in contact with 800 freshmen

 

2) It gives your staff and students hope/vision

Having numerical goals that fit into a long term plan turn ordinary, mundane tasks into vision-enfused opportunities.

Scope is demotivating if you don’t have a long term plan to accomplish reaching the entire campus.

It’s really depressing to constantly hear “we want to reach the whole campus, every single student with the gospel” and then look around the room and see you have 50 students involved. You don’t have to be a rocket scientist to realize that ain’t gonna happen this year.

But when your staff and students see a bigger picture for HOW we really are going to reach the entire campus, AND how their hard work this fall fits into that big picture, their work becomes meaningful, full of purpose.

 

Our staff and students need to know that we’re not just involving freshmen to make our name great, to enlarge the Cru kingdom. We have a long term plan to raise up enough equipped laborers that we will eventually share the gospel with every student on campus. I’ll only work so hard for an organizational vision, for Cru. But I will work tirelessly to spread His fame.

 

Tomorrow: How we set goals that aren’t arbitrary guesses about the future

(Hint: a 12 year step-by-step plan from Jim Sylvester has been enormously helpful)

 

How has having specific, faith-stretching goals forced your team to plan differently?

photo courtesy of danorbit

Planning for Year 2023 – Part 1

Part 1 in a series on Planning for Year 2023

“More happens in five years than you and I would ever dream.  Less happens in one year than we would ever hope. In building a movement, time is our friend.”

Jim Sylvester

 

Having a 12 year plan has transformed our ministry. 

The tendency in the fall is to plan the urgent.

There are fliers that need to be printed, rooms that need to be reserved, retreats that need to be planned.

But how does this fall fit into your long term plan?

A long term strategy keeps us from bouncing around to a different strategy every year.

We actually plan in 5 year chunks- in 2005 we set some goals for 2010. And this year we set goals for 2015. But it all fits into a longer-term, 12 year plan (more in a couple days, on “Why 12 years?”).

Every fall our strategy is the same:

  • Reach a progressively bigger freshman class
  • In order to build a bigger movement
  • In order to eventually reach the campus

We’re serious about reaching the entire campus with the gospel.

And we’re serious about doing it in a relational way (students hearing the gospel from a friend).

In other words, we’re serious about this vision:

“That everyone would know someone who passionately follows Jesus”

 

Of course everyone in college ministry is aiming to reach freshmen. But not all succeed to the same degree.

So “reach a bigger freshmen class” is not real helpful.

 

But for some reason, when you put a number on it, a goal, things start to change.

“We want to involve 40 freshmen this year in Bible studies”

And even more important is the overall context in which that numerical goal fits:

“We want to involve a freshman class of 40 this year, and next year we want to reach 80, and a couple years later 100, and eventually we hope to have a movement of the size and maturity to be able to TRULY reach every student on this campus.”

 

Why does something as small as a numerical goal for freshmen change things?

1) It forces you to plan differently

2) It gives your staff and students hope/vision

 

More thoughts on each of those tomorrow.

 

How would you sum up your long term strategy to reach the campus?

What have you found to be helpful in keeping a long term plan?

 

photo courtesy of Leo Reynolds

How We Do Ministry

How do you succinctly explain your ministry to a new staff or student leader?

Every college ministry, on every campus is unique. We all say we want to reach college students for Christ – what is your unique “gameplan” for accomplishing that?

 

I mentioned in the post on Monday that during Staff Planning we orient our team to our ministry philosophy by going over a sheet called “How We Do Ministry – One Page” (we get VERY creative with titles around her). Several of you mentioned you’d love to see that.

I put this sheet together last year because a new staff couple was joining our team and they wanted to know how we specifically approached college ministry at the University of Arkansas. So it forced me to think through our ministry approach, that has been pieced together over the last 7 years, and clearly communicate it to a pair of fresh eyes.

 

I hesitate to share something like this because it is so unfinished and rough. But I do so because:

1) I’m a huge believer in sharing resources freely with other ministries

2) I’d love your feedback on gaps in our thinking – what we should take off or add to the document

 

So here it is (you can download the Word document here which you are free to adapt for your ministry):

How We Do Ministry – One Page

Our Audience- Over 75% of Arkansas students consider themselves Christians.

So the typical student has been inoculated to the gospel and are now resistant to the “real thing”

 

Everything we teach should be Christ-centered- (everything communicated thru Discipleship, Bible studies, Cru talks, M29 etc)

  • Because most Arkansas students are moralistic religious people who confuse religion with the gospel
  • Religion is “I do good things so God will approve of me”
  • The Gospel is that “I am far worse off than I ever imagined, but far more loved than I ever dreamed”

 

Our vision is “That everyone would know someone who passionately follows Jesus”-

That vision pretty much summarizes everything we do.

Everyone= Scope – every student on campus (meaning we think of the campus as a waffle)

Would Know= The gospel travels along the road of relationships (when we say “evangelism” we want students to think “share Christ with my friend” not “share with random dude in the union”).

Someone= Our Means of reaching scope= College students. Students reaching students within their spheres of influence. Students empowering other students to do the same.

Who passionately follow Jesus= What must be true of students involved in our ministry– gospel infused/motivated. The gospel is what drives staff and students to do ministry.

But it’s not enough that Joe Freshman knows a follower of Christ. His likely response, “that’s cool for him, it’s just not for me.”

The missing ingredient= Equipping. We have to have a way to effectively (and efficiently) equip our students⇒ M29 – Weekly Leadership Training and Equipping (2 hours every Tuesday night)

Our Vision hinges on our students not only passionately pursuing Jesus but also being able to boldly articulate their faith to their non-Christian friends (and to be able to mobilize their Christian friends to start doing the same).

To reach that vision, we are big believers in the movement building principles of reaching successively larger classes of freshmen. We will not reach the campus this year but we are building to a point (over years) to have a movement of the size, health and maturity so that “everyone would know someone who passionately follows Jesus”.

 

Staff’s #1 job is to empower students to have a ministry-

  • We believe that students sharing with other students will be the key to reaching our campus.
  • So staff are successful not if they have a thriving personal ministry but if they are pouring into students who are in turn pouring into others (Discipleship/Multiplication)
  • So we focus pretty much every week with staff on “who are you meeting with and what are you doing with them?”:
  • Are you doing the: Right things (Time in the Word, Building a Relationship, Doing ministry together) with the Right people? (Who are pouring into others)
  • So we value:
    • Student-Led Community Groups
    • Student ownership (they run our weekly meeting, all socials, fall retreat, prayer, etc)
    • Students living in the dorms to have a ministry

 

We reach Freshmen using 3 Area teams- Pomfret, Brough, & North Side (we’ve broken the campus into 3 areas with 2 student leaders overseeing the Community Groups/outreach/follow up in each area)

 

Community Groups are the backbone of our ministry-

  • It’s how we measure success – “how many got plugged into CG’s thru Cru?”, “How many got in a CG thru our first 4 weeks outreaches?”, “How many freshmen are involved in CG’s?”
  • It’s where life change happens (and students come to Christ)

 

We have the World in view – we are a sending pipeline to the world-

  • Everything we do should be sustainable in producing life-long laborers (100% Sent)

 

 

So what would you add or subtract? What are the gaps? What is unclear or needs to be reworded?

What are some unique things you do in your ministry that would be on your “One Page” description? 

 

photo courtesy of greatdegree

Raising AND Lowering the Bar

“We’re constantly raising the bar of what it takes to be a leader, and lowering the bar on what it takes to get involved”
Dan Allan, St. Louis Cru Director

 

Raising the Bar on what it takes to be a Leader

Dan Allan explains: “when you’re starting a ministry, any guy that will return your call and meet for an appointment is a leader. But as you have more leaders on board, and your ministry grows in scale, you have to be more selective.”

I’ve posted before on why we need to raise up better leaders than came before. The “how” seems like it will always be ever-changing.

For us currently, we are focusing on Community Group Leaders. Community Groups are the backbone of our movement. It’s the primary place where students will experience and truly understand the gospel. It’s where life change happens. It’s where discipleship relationships come from. It’s how we reach freshmen.

So Raising the Bar on Leaders this spring = increasing our expectations of what kind of Community Group leaders we want and what we expect of them.

Here’s a few things we’re doing (a couple of these are no-brainers that I’m amazed we haven’t tried before!):

  • Staff are meeting 1 on 1 with every single student who applies to lead a study
  • Being willing to have difficult conversations right now with students who aren’t the best fit (at least right now) for leading Community Groups
  • When we sit down 1 on 1 with students we talk through a page of expectations – we want to clearly communicate up front what kind of commitment it takes to lead a CG (all the while extending grace not legalism)

An aside – learn from us on what not to do: We initially communicated our new expectations in the last 5 minutes at one of our weekly Leadership gathering. I didn’t explain the heart behind it (to help Leaders lead thriving CG’s that reach more students for Christ and mobilize new laborers). We got a ton of push back. It came across as legalistic and us being more concerned about Cru than the Kingdom. Totally my bad. Communicating it 1 on 1 has a totally different feel- it allows for dialogue, relationship, and takes out the “corporate CCCI inc.” feel of it all.

  • Requiring every student to attend a 5 week training (1 hour each week) on How to Lead a Bible Study

We’re not raising the bar just for the heck of it. We strongly believe that raising the bar will enable us to reach more students with the gospel in Fall 2011. All this, we’re hoping, adds up to well-prepared, aligned, and passionate pursuers of freshmen for the sake of Christ!

I’d say that’s worth a little hard work and potentially experiencing some discomfort or being misunderstood.

 

Lowering the Bar on what it takes to get Involved

I’ve honestly given this one far less thought! That’s why I’m bringing it up – hoping to crowdsource this one:

What do you think are the primary places we in college ministry need to Lower the Bar on what it takes to get involved?

And what are you currently doing to Raise the Bar on Leadership?



photo courtesy of bingisser

Success this year could be finding one leader

Matt McComas’ comment on a post earlier this week made me think of the phenomenal “Principles God Honors” article by Jim Sylvester (possibly the world’s longest “article” at 145 pages!).

Matt works with Cru in Portland and commented “Totally dealing with the drift toward ease [in discipling whomever] with our staff. Especially in light of launching a new ministry and selection is pretty limited.” I can only imagine, in a city with very few Christians, it would be easy to settle.

Here’s Jim’s brilliant insight:

Here is an important Concept: “More happens in five years that I could ever imagine, but less happens in one year than I would hope”.

When developing a new staff member who is beginning a brand new ministry, or someone who is opening up a new campus, I would often explain that the first stage is to simply find one person. That will be a successful step forward. It may take you a whole year to find one person, and that is okay. This has been a marvelously successful year if you have found someone who shares your love for the Lord and your heart to see the campus reached.  Your second step is to find a second person. This will also be a marvelous step forward if at the end of this period of time, be it a year or more, you have found a second person who is on board. This person shares your vision for turning lost students into Christ-centered laborers. He or she wants to be a part of it and is willing to make sacrifices to do so. The next step is to find a third and fourth person, and the step after that is to find the eighth, then the sixteenth person.  Frankly, I believe the next step is to find the fortieth person.

As I’ve observed, it takes a ministry as much effort to go from one to two as it does to go from two to four, from four to eight, or from sixteen to forty. It seems like each of those steps involves the same amount of time and effort to grow at that pace. You can see how this relates far more to a long-term plan that builds upon itself in consecutive years as opposed to a short term plan.

I’ll try post more thoughts from Jim’s article in the coming weeks. So much gold in there.

Becoming an Antioch Movement

“St. Peter’s Cave Church in Antakya – one of the oldest churches in Christianity.

Peter, Barnabus and Paul all worked with the Christian community in Antioch.”


The church in Antioch as described in the book of Acts is a fascinating case study on building a thriving gospel movement.

Just wanted to share a great resource I used in our staff meeting last week that our staff really enjoyed and were motivated by (it took about 45 minutes).

Here’s essentially what it is:

  • Looking at three passages in the book of Acts, what are the consistent themes and distinguishing marks of the church at Antioch?
  • What can we learn about building a movement where the gospel spreads rapidly
  • How can we be a sending movement like the church at Antioch - Are we a leadership/laborer-factory like the church at Antioch?

Here’s how to set it up (download the notes listed below so this will make more sense):

  • Read the first passage out loud
  • Ask- “What do you observe about the movement in Antioch in this passage?”
  • Repeat for all three passages
  • Ask- “What are the take-aways for our campus in building that type of movement that is modeled in Antioch?”
  • Share some summary thoughts from the 5 Movement Building Principles (that Ken Cochrum came up with)
  • End with some of the closing questions to further apply it to your movement (see notes below)

The notes and idea are from Brian McCollister (Cru Director at Ohio University) who did this exercise at our Regional Local Leaders conference last week.




Download (PDF, 78.08KB)



photo courtesy of tamra hays

Midweek Links

Gary Runn’s Blog is consistently wise and good (as you would expect, if you know Gary). Two great posts from the last couple weeks:

Delegation largely raises up followers-empowerment raises up leaders.

Delegation is less work for you in the short run-empowerment is more work for you in the short run.

Delegation is more work for you in the long run-empowerment is less work for you in the long run.



GREAT comments on two CCCBlogference posts wrestling with very important questions for the future of building Cru movements and reaching every student.  Join the Conversation!

  • Are we really doing Evangelism in the first weeks on campus? – Great thoughts on whether Movement Building actually is just “Gathering” instead of “Winning”.  If you don’t have time, just skip the podcast and go to the comments!
  • This post has the same topic but the comments veer toward what needs to change for us to more effectively reach Hispanic students (because what we’re doing currently isn’t working).  Great stuff.



I have definitely not seen views on this change among students on campus, but hopefully it will trickle down in the coming years/decades.   This brief post says that many in academia are now saying that it is ridiculous/insulting to believe that all religions are just different paths up the same mountain (via DJJenkins‘ link on Twitter).

photo courtesy of Will Montague via flickr