
My #1 skill I need to grow in as a leader – How to explain myself.
Yesterday a writer for the University newspaper (a muslim girl) called and interviewed me about our Cru ministry. Her simple question= explain our ministry. Really simple right? Should have a canned talk in my back pocket. But I froze up. How do you explain a compelling vision to a complete (antagonistic) outsider?
I can plan ministry. Do ministry. Just don’t ask me to talk about ministry.
I’d rather do than talk about doing. Plan well, work hard, and let people read between the lines and figure out how well things are going and want to jump in. If we’re doing a good job in ministry, students/volunteers/supporters will want to join with us.
But it doesn’t work like that. As a leader, speaking about what you’re doing is just as important as what you’re doing.
A painful example in my life -
When it comes to support raising, it’s not enough to be working hard and doing a great job in ministry. We have to communicate well to the outside world about our ministry.
Matt Perman has a great post on this with more quotes from Scott Berkun on his blog (one of my top 3 favorites) What’s Best Next.
This is a major reason why I’m blogging. To get better at communicating. Two Giants on Leadership: Seth Godin and Tom Peters sum it up perfectly.
Tom Peters: No single thing in the last 15 years professionally has been more important to my life than blogging.
Watch the 1 minute video here:
%CODE1%
photo courtesy of Lorraine Elder via Flickr