Archives For Surveys

When it comes to the fall in college ministry, as Paul Worcester has said – It’s All About the Contacts!

Because of that, a lot of thought and time has gone into crafting a perfect spiritual interest survey: how to throw the net broadly but not so broadly so as to become useless.

We aim to survey about 3,000 students in the first two days of school.

The problem we run into, with our team of 4 staff and several dozen student leaders= we can’t get to all 3,000 contacts immediately.

A good survey can go a long way to helping you filter through thousands of contacts and find the students who are most spiritually interested.

For our campus – we are aiming to follow up with spiritually interested non-Christians. On a campus in the buckle of the Bible belt, that can be a bit of a challenge.

Here’s our card (here’s the photoshop-editable pdf file so you can edit it and make it your own; after you download it, right click and select “open with Photoshop”):

We will text all students who indicated interest (a ‘maybe’ or ‘yes’ on their card).

But we want to get face to face with all 3-‘maybes’. Why? Because those are typically spiritually interested non-Christians. We took off “Maybe” for years. But recently put it back on to try to hit that spiritually-indecisive-but-curious student.

A couple years ago we ditched “email” and “dorm address” – both came across creepy. And we never email anyway.

 

At Cleveland Cru, Brian Metzer and his team recently changed their survey:

We simplified our survey a lot. We wanted to be less “survey-y,” more “we’d like to get to know you,” more positive filtering, less transactional, and tell us less so we went in with fewer preconceived ideas on the first appt.

Did you see an increase in the number of follow up appts?

About the same, and maybe even a little less. But qualitatively better. The non-believers we met with were more open. It felt less like we were tricking people into an appt. and we could genuinely get to know them. This also meant that we felt more likelihood of connecting again so less pressure to push ahead through the gospel on the first (and only) appt.

I think our goal shifted too. In our metro context [city-wide; focused on multiple campuses] we needed to surface not just people to meet with but hungry people to meet with. This has helped.

Cleveland Cru’s Survey:

At Michigan Cru, they’ve made some contextualized adaptations to their survey:

This is our card for Fraternity Pledge talks:

Katie Smith (Cru Team Leader in Eastern Iowa) on one change they’re making this year:

We are adding a place for their Snapchat username (student leaders said students are more quick to give that out & to respond that way for follow up – it’ll be the first time trying it, so we’ll see how it works!)

On a similar topic- on the Collegiate Collective discussion on Facebook (highly recommend joining that group, btw), someone asked what methods of communication students prefer. In these college ministers’s (very reputable) opinions:

  • not email
  • text is still king for reaching new people
  • snapchat and instagram for ministry-wide communication
  • groupme for internal communication with leaders

We have found all of that to be true on our campus.

The main idea from all these surveys:

  • Tailor your survey for the
    • audience you are trying to reach. Is it predominantly secular? Bible belt?
    • how many people you want to meet with. Do you want a really tight filter because you don’t have the capacity to follow up that many people (you just want to meet face to face with the “fish ready to jump in the boat”?) Or do you want a really broad filter that will leave the door open for you to contact as many people as possible?

Would love to see what surveys your team uses – link to them in the comments!

An annual tradition on the blog – a ton of stuff you can use on campus these first few weeks. Hopefully it saves you some time or gives you ideas.

Cool Music


Here’s an all-new 2014 Spotify playlist that we use at all of our freshmen cookouts and our weekly meeting.

It’s a mix of Indie Rock, Pop/Dance, and Christian Hip Hop.

We pay $10 for the month of August to get Spotify Premium so you don’t have annoying commercials.

glow sticks and beach balls1

As I’ve said before:

While cool, upbeat music may be #27 on the list of important things about a Cru meeting, it’s important nonetheless.

What’s the first thing students encounter when they come to your meeting? Your music that you’re playing before the meeting.

And what happens when they hear Newsboys or Rebecca St. James pumping out of your speakers? You immediately confirm their worst suspicions that you are cheezy and out of touch with their reality.

As much as I am not a big fan of hip hop nor dance music, at our weekly meeting we include quite a bit of hip hop/dance. I run the music at our regional winter conference and can conclusively say that hip hop & dance makes a marked difference on the “vibe” of the crowd. It makes your meeting a party. Literally. People dance. Especially if you add beach balls and glow necklaces (we have our first 3 weekly meetings outside – beach balls may be a little less fun indoors).

Here’s a bonus playlist – Cru Hangouts – upbeat indie music to put on at more chill events (Leadership meeting, Leadership Retreat etc).

 

Cru Intro Video

Here’s a video we show at the beginning of our meeting the first few weeks. It serves two purposes:

  1. It functions as a cue to sit down and be quiet (there is intentionally space at the beginning to give everyone a chance to sit down, and music at the end to give MC’s time to walk up).
  2. It communicates a little about who we are and what we’re about

To download it: click the Vimeo logo to go to the site.

Spiritual Interest Survey

We’ve put a lot of effort into streamlining our Spiritual Interest Survey card. We do it with 3000 freshmen/students the first week of class – so we want it to be quick and effective. Click here to download the photoshop file so you can edit it to fit your needs. Click for an adapted version we use at a Community College – pdf or Photoshop. And here’s one we use with athletes for AIA – pdf or Photoshop.

1 Minute Questionnaire

 

And this is NC State Cru’s sharp looking survey card (click to download – unfortunately it’s in Apple Pages – so Mac’s only):

Cru Freshmen Survey Card (NCSU)

 

Cru Card

Our Cru Card that we use for our weekly meeting is similar but a bit different from the survey. You can download the photoshop file here.

1 Minute Questionnaire

Simple Cru Flier

Nothing special. But I always think it’s fun to see what other campuses do for promo. Here it is in Photoshop if you want to edit it and use it on your campus: Cru & Bible Studies (2 separate files)

Cru and dorm studies - blog

We used to do them in color but have found that b/w is just as sharp looking IF:

  • You print them on card stock
  • Have them “cut to bleed” (so that there is no white border)

First Week Events Flier

A few ideas from across the U.S.:

Florida Cru:

cru at UF welcome week events

Christian Challenge – Chico State – Paul Worcester:

worcester first week events

 

Fall Retreat Brochures

Here’s our 2014 brochure and a post with 4 different (older) Fall Retreat Brochure designs we’ve used.

Download here- Photoshop

Just front of brochure

 

Campus Brochures

A leaving piece that explains everything we do offer in Cru. See here for more details and to download.

Arkansas Cru-Year_at_a_Glance_Brochure1

First 4 Weeks Calendar

Always fun to see how other ministries operate. So here’s an overview of what our First 4 Weeks calendar looks like. Here’s a template you can use.

first 5 week calendar

What about YOU?

Do you have any stuff your campus uses that would be helpful to share? Link to it in the comments!

This is a great short video that explains Mission Hub – an app developed by Cru to make it easier to organize your thousands of spiritually interested contacts. As I explained in Leveraging Technology to Further the Mission, MissionHub has been an invaluable tool for us in making sure no students fall through the cracks.

To get your organization started on MissionHub (for non-Cru folks), just contact support@missionhub.com.

Thanks Ryan McReynolds and the MissionHub team for putting this video together!

On my Stuff You Can Use for the First Week on Campus post (which has spiritual interest surveys, fliers, brochures, and other free & helpful stuff on it), a recent commenter, Ron Cram, wanted more details on how we do spiritual interest surveys. And since I love data analysis I couldn’t resist sharing what the data tells us.

I think it’s pretty interesting to see what correlation there is between

  • number of surveys done the first week of school AND
  • number of freshmen that actually get involved (in Bible studies)

 

So here’s Ron’s comments/questions and my answers:

Tim, I am interested in an analysis of the data on the card. It sounds like you got 3000 students to complete the card…

We do about 3000 surveys over the first few weeks at various events. The stats below reflect the 2500 surveys we do at tables we set up outside of dorm cafeterias on the second and third day of class. Why not the first day? Because our Cru meeting is on Tuesday, and Dorm Studies on Wednesday. When we do a survey with them we give them a “Free Chick-fil-A Sandwich” card and a flyer for Cru and Dorm Bible Studies (and we say, “you should join us tonight at Cru/Bible Study”)

How many of them indicated an interest in Cru?

1 Minute Questionnaire

Click to see full size

To download a Photoshop file you can edit to use on your campus, click here.

We don’t keep stats specifically on each question because it doesn’t affect how we do follow up. We follow up anyone who checks “yes” on either question.

70% of students checked “yes” on one of the two questions.

30% of the respondents answered “no-no”. Not interested in Cru nor Bible studies (we don’t follow them up at all).

Here’s the breakdown of how they answered:

“How interested are you in exploring spiritual matters in college (1- not interested 5= very interested)?”

1 = 7%
2 = 13%
3 = 29%
4 = 21%
5 = 24%
No answer = 6%

So on our campus, about 25% of students are not interested in spiritual things. 75% are at least mildly interested. How does that compare to your campus?

How many actually got involved?

We noticed this a few years ago: it’s not important how many spiritual surveys we do, as long as we’re doing enough to have a plenty big pool of contacts to follow up (I’d say around 1000-1500). Doing more surveys does not result in more freshmen getting involved (at least for us).

That being said, we do feel that it is good to do surveys with as many freshmen as possible for several reasons:

      • Every person we do a survey with, we get face to face with and invite them verbally and with a flier to a Cru event. And they get something free (Chick-fil-A card or sunglasses) – hopefully a very positive first experience with Cru.
      • If we can do surveys with a high percentage of the freshmen class, we have a baseline understanding of where A LOT of students are at spiritually. As we bump into students later in the year (or the next 4), we can quickly look them up on Mission Hub and know “Michael was not very interested in spiritual things at all in August 2012 – he put 1-yes-no. Joey Smith met with him and invited him to a Bible study but he never came” 

Here’s what our stats showed us:

surveys vs freshmen involved

You notice from 2008 to 2009 we doubled the number of surveys we did. But it has zero impact on getting more freshmen involved.

Here’s what matters and causes more freshmen to get involved:

    1. Having more student Community Group leaders. You can see how the growth in Freshmen in studies correlates with (and I would say is caused by):

      study leaders

    2. The quality and thoroughness of follow up

 

How many people (staff or students) were involved in collecting this data? How long did it take? Was it all done in one day?

We do tables for two days at five locations (4 dorm cafeterias and the Union) from 11am-1pm and 5-6:30pm.

Our 10 staff are at the tables both days at lunch. Students are present at the tables for both lunch and dinner. I would guess that we have 30 students at lunch and 30 at dinner each day. Maybe a total of 50-75 helping during the two days?

Right after we collect all the cards we divvy up the cards among students and they enter in the information into Mission Hub. I have no idea how long that takes. I would guess 5 hours for about 20 students?

We also do spiritual interest surveys at two big freshmen cookouts during move-in week, a midnight “Frisbees and Flapjacks” event, and our Cru meetings.

 

Hopefully that data/information is helpful for you as think through a gameplan for getting in contact with (and reaching!) freshmen in the Fall.

Would love to hear from you what you have seen on your campus – what has resulted in you getting more freshmen involved?