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Marketing Jesus on the Quad

February 22, 2012 — 5 Comments

“P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook”headline last week

The new age of marketing is great news for college ministry.

Two reasons:

  • Advertising is almost completely free
  • It’s highly dependent on peer relationships

Every year we spend less and less on traditional advertising.

When I first came on staff with Cru we would spend hundreds of dollars on a single ad in the School Newspaper. Even as recently as 3 years ago we invested thousands on yard signs, facebook ads, and posters around campus.

Now we almost exclusively do free “advertising” on Facebook and peer-to-peer word of mouth.

This graphic does a great job summarizing this new era of Horizontal Marketing. It’s well worth clicking to read the full infographic (graphic via @mcryanmac who tweeted “This has very interesting implications for how evangelism on campus moves forward”).

“Horizonal marketing means creating a remarkable product and story and setting it up to spread from person to person.” – Seth Godin

 

I want to take a few posts and figure out together what this new era of marketing looks like in College Ministry.

 

Here’s where we’re headed in the next few posts:

1) What are we marketing?

  • Cru (or church or whatever Christian group)
  • or Jesus

2) Applying Horizontal Marketing to College Ministry

  • Using social media for marketing
  • Peer to peer marketing
    • How can we make it easier for students to talk about what they’re up to and what they care about?

 

Let’s get the ball rolling:

What are some implications you see of how we apply Horizontal Marketing in college ministry?