One of the first rules of communication is “Know Your Audience”. Â As we seek to communicate the life changing message of the gospel to this generation of college student, we have to understand their world.
Every day this week during our team’s staff planning we are getting to know a different aspect of our audience.
This morning we’ll be looking at: “What Drives College Students – What is their purpose in life?”. The book Souls in Transition, thru careful research, presents a fascinating view into the minds of the current generation of college students.
Here’s what the authors found:
“Some emerging adults have settled on what seems to be a clear and strong sense of purpose in life. But they are the minority.”
So what Drives College Students, what do they organize their life around? The short answer: Themselves.
The fuller answer reveals
- AÂ driving focus
- A long term goal
- And thus the (perceived) irrelevance of religion/God:
Driving Focus = Standing on One’s Own
Long Term Goal = Materially Comfortable Life
Unfortunate, all too common by-product of those two: Religion is irrelevent to life right now
“Emerging adults are primarily dedicated in this phase of their lives to achieving their own financial, identity and household independence from their parents. Serious religious faith and practice do not necessarily directly conflict with that mission, but they are not crucial or intrinsic to it either.”  pg. 76
Those three things – 2 things they organize their life around, and 1 (religion) that they don’t – HAVE to affect how we do ministry.
They have to be shown a greater purpose.
But the third one is what it all rests on – how do you even get your foot in the door (to talk about 1&2) when Joe Freshmen you’re talking to dismisses you out of hand because he’s not buying what you’re selling? Your message is irrelevant to him.
I would LOVE to hear any thoughts you have. Â How do you overcome this perceived irrelevance?
photo courtesy of depinniped via flickr