This is the 2nd post in the series "Marketing Jesus on the Quad". Click to read the 1st post. I know. I don’t like the thought of “marketing Jesus” either. But in this age, “all communication will be perceived as marketing. All self-presentation, even church advertising, will be perceived as branding. And all outreach will be viewed as sales. There is nothing we can do to … [Read more...] about What are We Marketing- Jesus or Cru?
“P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook” – headline last week The new age of marketing is great news for college ministry. Two reasons: Advertising is almost completely free It’s highly dependent on peer relationships Every year we spend less and less on traditional advertising. When I first came on staff with Cru we would spend … [Read more...] about Marketing Jesus on the Quad
Two GREAT posts I've come across on the Motive and Method for Evangelism: The Motive for Evangelism The first step toward leading people to become evangelists is to lead them to the waters of the Gospel. If Jesus isn't good news to us then we'll never think He's good news for others A willingness to speak comes from a heart that is smitten by the only person in … [Read more...] about The Motive and Method of Evangelism
The Christian bloggers haven’t been this worked up since Rob Bell’s Love Wins. The critiques have been pouring in on the very popular video “Why I hate religion but love Jesus” (you can watch it below). Mega-blogger Justin Taylor tweeted this good perspective: in 6 days 12 million people have watched @JeffuhsonBethke’s “Why I hate religion” video. In 10 months … [Read more...] about Why I like the I Hate Religion video
A conversation I had this summer with my brother-in-law: Me: “How was fishing this morning?” Brother-in-law: “Um, it was fun in a different way. It was a lot of work.” Me: “What do you mean?” Brother in law: “Well, I never got to fish. I took a friend and his kids out fishing. They’d never been fishing before so I spent the whole time baiting their hooks, netting their … [Read more...] about Teaching How to Fish