This is part of a series: Learning from Large Cru Movements- a look at 8 of the largest Cru movements in the U.S. Read the Series intro here. This post is a summary of two conversations I had with Tim Henderson – in Summer of 2008 and 2011. So some of the content may not 100% reflect the current reality at Penn State Cru. But it’s such good stuff, it is worth sharing all of … [Read more...] about Large Cru Movements – Penn State
Listened to a Matt Chandler sermon a few weeks ago where he gives a phenomenal gospel message to Bible Belt Christians: For most of us, the former life that we need to proclaim is that we were busy with a thousand religious activities, but we didn’t know the gospel until Jesus saved us. “My former life” is that you were a deacon and Sunday school teacher, but you didn’t know … [Read more...] about The Gospel for Bible Belt Christians
This is the 2nd post in the series "Marketing Jesus on the Quad". Click to read the 1st post. I know. I don’t like the thought of “marketing Jesus” either. But in this age, “all communication will be perceived as marketing. All self-presentation, even church advertising, will be perceived as branding. And all outreach will be viewed as sales. There is nothing we can do to … [Read more...] about What are We Marketing- Jesus or Cru?
“P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook” – headline last week The new age of marketing is great news for college ministry. Two reasons: Advertising is almost completely free It’s highly dependent on peer relationships Every year we spend less and less on traditional advertising. When I first came on staff with Cru we would spend … [Read more...] about Marketing Jesus on the Quad
Two GREAT posts I've come across on the Motive and Method for Evangelism: The Motive for Evangelism The first step toward leading people to become evangelists is to lead them to the waters of the Gospel. If Jesus isn't good news to us then we'll never think He's good news for others A willingness to speak comes from a heart that is smitten by the only person in … [Read more...] about The Motive and Method of Evangelism